Alright, if you haven’t been following along, be sure to check out parts 1 and 2 before reading on with this part of the case study:
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Now, when we last left off we had finished building a site. This means that we were left with a site with a page per keyword, adsense added, and analytics tagged onto the ass end for tracking purposes. In the case of this study, I have a blogger blog with three rewritten pages (borrowed from a competitor) and one landing page, for a total of four pages laced with the keywords. I have not done any internal linking as of yet since I do not feel it will be necessary to keep much of the on-page link juice, but you may want to do your inner linking before moving on. If you don’t know how, then you will have to wait as I will not address that now.
So you’re sitting on a built up adsense page. Now what? You’re wondering how to make money online with google adsense? Get that sumbitch indexed! Then we start building links.
The Fasted Way I Know To Get Indexed
I have to give credit where credit is due. I learned this little trick from griz over on his Make Money Online blog. Which, by the way, you should read if you have not already. Head over to answers.yahoo.com. If you do not have two yahoo accounts, then make sure you do before you continue on. Sign in with your first account and ask a question that pertains to your new adsense site. Once the question is live, copy the URL of the question, then logout. Sign back in with your second account and past in the URL and hit enter. Now answer the question you submitted just seconds earlier, and in the sources box slap in the URL to your brand new adsense site.
I know what some of you are thinking. Yahoo Answers are no follow. If you weren’t thinking that, then you will have to wait until we discuss dofollow and nofollow at another time. But for those of you who wondered about yahoo being nofollow, you are right. But this link is NOT for link juice. Bots crawl yahoo answers constantly. By putting a source link in a NEW yahoo answers question, you will have bots hitting your site in minutes. Well, SOMETIMES it’s minutes. Usually it is hours to a day or two. But two days is still faster than most methods and this is extremely easy.
Ok. We submitted a link to get the site indexed. Now what? Build links. Search Engine Result Position (SERP) depends mostly on the incoming links you get from other sites. Without going into too much detail, the most important part is the anchor text of the link. This is what the link itself says. You do not want links that say ‘click here’ or are just direct links to a URL like ‘http://nowhere.com’. You will get the links counted, but they will not help hardly at all for increasing your SERPs. You want your incoming links to have text that includes your keywords. Like: ‘Best <keyword>’ or ‘Cheap <keyword>’. Google and other search engines will think that the site with the link is voting for you for that keyword and move you up the list a little.
So let’s look at the strategy for this ‘very low competition’ adsense site.
Link Building
There are many different methods of getting links but we will only look at a few for this case study. Typically the links I build will range from near useless to dead on perfect. I do this to mask the fact that the links are not building naturally. People linking to a site are not SEO aware and therefore will not link to you in an ideal manner. So we need to be sure to mimic that along with our ideal links. To do this we will vary the anchor text, and occasionally comment on blogs with the URL only. Since the URL has our keywords in it, this still helps! Just not as much as anchored links.
Step 1
One of the first things we will do is blog comment on dofollow blogs. The easiest way to find relevant blogs is by using Comment Kahuna. It’s free and, although a bit clunky, works really well. I would suggest putting in 5-10 comments a day for your new adsense site. You do not want too many inbound links too quickly or you will get sandboxed. This means you will want to spread link building via blog comments to cover the next couple weeks. You can comment daily, or comment every couple days depending on the amount you do per day.
Vary your anchor text on each blog comment to cover all your keywords, and occasionally mix in the URL without anchor text. Feel free to repeat this each day for a few days and focus on a specific keyword each day. Because the rate of bots can range to up to a few days, you can focus on a single keyword per day and usually not get slammed as the bots will pick up on the prior day’s links at the same time as the current day’s. Thus giving the appearance of inconsistent anchor text linking.
I spend about 2-3 hours TOTAL on this part.
Step 2
This next part is a bit tricky. We want to leverage some pre-established sites to give us a couple strong links. These established sites can handle large amounts of inbound links over short periods of time and will be the center of step 3. So let’s focus on two of the big ones: Hubpages and Squidoo
Alternately, you can use AMA or Article Marketer to submit articles out to sites for you. (see banners on the side there).
For each of these sites you will build two pages (two hubs and two lenses) for a total of four. The first hub will have two anchor links to your site, and two links to a squidoo page which in turn will have two links to your site, and two links to the other hub page. This second hub page will have two links to your site, and two links to the final squidoo page. The final squidoo page will have two links to your main site and two to the original hub page.
This linking strategy amongst pages will make each of them stronger while also giving your site strong links. Use original content for these, and if you want, put up adsense and amazon on them for a little extra revenue
This step can be done in about an hour if you are fast.
Step 3
Breath a sigh of relief because most of the hard work is now done! I know, it wasn’t hard, but probably boring. And boredom can be a real pain in the ass.
Now it’s time to social bookmark. If you don’t have BMD you can pick it up by clicking through on the BMD link here or in the side bar. However, if you don’t have money to plunk down on automated utilities just yet, then you can do this manually. It will just take substantially longer.
Here is how we will use BMD. Go to gmail and create a new account. Write down the fake first and last name, and the email address. Flip back over to BMD and select all the sites (pligg and scuttle included). If you have an out of box version of BMD then you should have about 100 sites in total ready for bookmarking, but you can always add your own for extra link juice.
Once all the sites are selected, click to create an account using the same information from the new gmail account. Fill in the captchas as they appear. When the creation is over you should have several ‘verification’ emails in your new gmail account. Click through on them all to activate the accounts.
Now go back to BMD and add in the four squidoo and hub pages. These sites have been around for a long time and can handle hundreds of links a day without getting sand boxed (at least not as easily). Use tags and titles that are targeted for the hub and lenses, NOT your main site. The goal here is to pump juice to sites that link to you, thus increasing the value of the links those sites give you. Now start bookmarking! (should take 20 or so minutes depending on how many of your own scuttle and pligg sites you have added, and this can run in the background)
Alternately, if you use Article Marketer, you can use BMD on sites that carry your articles.
Step 4
Well, now we get back to writing again. Making passive income may never have been this easy, but it sure is boring as all hell
Now we want to build one way links. This is usually easier said than done. You can often offer to write guest posts and sites will let you do so in exchange for an embedded link. Or, AMA will also post articles with your links embedded. I tend to cheat a bit
For building one way links I use LinkVana. LV is very expensive for the beginners, at $150/month. So I would not recommend using this unless you are already near or surpassing the monthly amount. That way you will ensure a higher probability of utilizing it enough to cover the expense. If you are curious about LV and close to covering the monthly expense or more, then let me know (contact page) if you would like to try it out. We can probably work out a deal.
Back to building 1 way links. I submit 10 LV posts per keyword. In this case that comes to 30 LV posts. I tend to write about 15 in an hour so this took ~120 minutes. But, we want to build a few links to our hubs and lenses as well. I put in 5 per hub and lense for a total of 20. There’s another 60 minutes or so.
But in the end, this site will have 30 in bound links from different sites sporting PR4 down to PR0. And my hubs and lenses the same (only 20 instead of 30).
Step 5
Alright, almost done. The last thing we want to do is often the most difficult. Farm sites are typically smaller and brand new. Most people will not want to blogroll a brand new site, or a site with very few posts, let alone a new site with few posts. But the effort will pay off, and that is exactly what we want to do: trade blogrolls. Depending on the niche you will see varying success. One niche I actually hit 100% with only 5 posts. Another, I got shot down at least twenty times before landing a single trade for a site with over 30 posts. It just takes time and diligence.
Obviously there are some weighted things to look for with trades: PR and number of pages. The higher the PR the better, and the higher the post count the better (more posts on a sitewide link means more overall links and helps mask your other link building from the competition). So take that into consideration.
You can find niche blogs en masse at any free blog site like blogger or wordpress. Or just do some google searches and pick out all the top competition with blogrolls (even those in the #50 and #60 range). Email them EACH a 100% UNIQUE trade request. This will up your success rate substantially.
Link trading is hard to track but could take a few hours.
Conclusion
WOOT! We have done all the work necessary to start moving up the serps while learning how to make money online with google adsense. Just remember to space out your 1 way links and blog comments as to make the in bound links grow at a natural rate.
Now that the site is built and linking is under way we can start looking at reports on progress. I will end this series and open up a new post in the case study results category for this adsense farm series. I will update that post regularly to show SERP increase, traffic increase, and overall revenue generated (commenting on the last to state whether it was a good niche to pursue or not).
Overall time spent: 120 minutes from prior steps plus 180 plus 60 plus 20 plus 180 plus 180. Total: 740 minutes or 12 hours 20 minutes (roughly). That’s a lot of time to invest in a single farm blog! But we will see how that pans out. Remember, any money this blog earns on a regular basis will be earned consistently over a long period of time (often years). If it earns 10$ a month for 5 years, that’s 600 dollars for 12 hours of work. Or $50 an hour. You just don’t get paid all up front heh. Some sites are MUCH less than this, and some are MUCH more than this. We have yet to see how much this blog will earn so stay tuned and watch the results as they roll in.
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